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Fiat Doblo Roadshow

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Objective

To re-launch the Fiat Doblo and promote the amount of space inside the vehicle to the target family market. Fiat wanted to increase the number of test drives booked.

Solution

A “Space” themed roadshow of 4 event days with the mechanic of a giant cube puzzle to encourage people to view the Fiat Doblo and the interaction of families.

Result

Successfully raised the profile of Fiat Doblo and increased booked test drives.