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Vue Cinema Launch

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Objective

To launch several new cinemas to the Vue brand, highlighting state of the art 3D screens and Dolby Atmos sound

Solution

“Hollywood comes to…” Experiential - Seat Installation in high footfall shopping centre or train station where brand ambassadors encourage people to have their photo taken with Captain Jack Sparrow, Storm Trooper.

Event

Vue Gateshead will be transformed into a Hollywood premiere. Guests walk the red carpet while having their photo taken before entering the screen to watch the film premiere.

Result

Successfully raised the profile Vue cinema and increase buzz on social media.