Objective

To raise the brand of Argos as the number one toy retailer of 2009; to promote Argos toys to children aged 0-11 around the United Kingdom, enabling them to test their favourite toys.

Solution

A tailor-made roadshow to 15 UK cities involving the use of a bespoke inflatable tent. Absolute Events provided the promotional and roadshow staff and arranged all logistics.

Result

Successfully raised the profile of Argos and increased sales in many Argos stores.