Introduction
Welcome to Absolute Events (“we,” “us,” or “our”). We take your privacy seriously. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you visit our website (the “Site”) or otherwise interact with us. By using our Site, you consent to the practices described in this Privacy Policy.
For questions regarding this Privacy Policy or any requests related to your personal data, you may reach us at:
Address: 250 York Rd, London, SW11 3SJ
Telephone: 020 7228 9200
Email: solutions@absoluteevents.co.uk
Grounds for Data Collection
We collect and process Personal Information (any information that can be used, directly or indirectly, to identify you) under the following legal bases:
Contractual Necessity: To provide you with our services and fulfill our contractual obligations.
Legitimate Interests: To improve our services, manage our relationship with you, and detect/prevent fraud.
Legal Compliance: To comply with legal and financial regulatory obligations.
By using our Site or otherwise providing Personal Information, you acknowledge that you understand and agree to the collection and use of your information as described in this Privacy Policy. We encourage you to read it carefully to make informed decisions.
What Information Do We Collect?
We collect two main categories of information:
Non-Personal Information
This is information that does not identify you individually and cannot be used, by itself, to determine your identity.
Examples include aggregated usage data, browser information, operating system details, timestamps, and anonymized analytics information.
Personal Information
This includes information that can identify or may reasonably be used to identify you. Examples may include your name, email address, IP address, geolocation data, or other data when voluntarily provided or collected through your interactions with the Site.
Registration Information (if applicable): When you register on our Site or sign up for certain services, we may request details such as full name, email address, phone number, and/or mailing address.
How Do We Receive Information About You?
We receive your Personal Information from a variety of sources:
Direct Interactions: When you provide information by filling in forms on our Site or corresponding with us by phone, email, or otherwise.
Automated Technologies: As you interact with our Site, we may automatically collect technical data about your browsing actions and patterns.
Third Parties/Public Sources: We may receive information from analytics providers or other public databases.
How Do We Use the Information?
We do not rent, sell, or share your Personal Information with third parties except as described in this Privacy Policy. We may use the collected information to:
Provide Services: Fulfill requests for services and communicate with you about these services.
Respond to Inquiries: Address any questions you may have and provide customer support.
Improve Our Site: Perform research and analytics to better understand how users interact with our Site.
Marketing & Communications: Send promotional materials about our services, where you have opted in or as otherwise permitted by law.
Legal Compliance & Security: Comply with applicable laws, regulations, and industry standards and protect our rights and the rights of others.
Disclosure of Your Information
We may share Personal Information with trusted third parties, including:
Service Providers & Subcontractors: Companies that help us operate, host, maintain, or analyze the Site, or provide marketing and other operational assistance.
Legal Compliance: If required by law, regulation, or court order; or to protect our rights and the rights of others (including to detect fraud, security issues, and other risks).
Corporate Transactions: In the event of a merger, acquisition, or asset sale, your data may be transferred to the acquiring entity, subject to the same Privacy Policy terms.
User Rights
Depending on applicable law (notably the UK General Data Protection Regulation [UK GDPR] or other relevant data protection regulations), you may have the right to:
Access: Request a copy of your Personal Information and information about how it is processed.
Rectification: Request correction or update of inaccurate or incomplete data.
Erasure: Request deletion of your Personal Information when there is no legitimate or legal reason to continue processing it.
Restriction: Ask us to suspend the processing of certain aspects of your Personal Information.
Objection: Object to our processing of your Personal Information when we rely on our legitimate interests.
Data Portability: Obtain and reuse your Personal Information for your own purposes across different services.
Please note that these rights are not absolute and may be subject to regulatory requirements and our legitimate business interests. To exercise any of these rights or inquire further, contact us at:
Email: solutions@absoluteevents.co.uk
Telephone: 020 7228 9200
Retention of Data
We only retain your Personal Information for as long as necessary to:
Fulfill the purposes for which it was collected;
Comply with legal and regulatory obligations;
Resolve disputes;
Enforce our agreements.
When your Personal Information is no longer required, we will delete or anonymize it.
Cookies and Tracking Technologies
We use cookies and similar technologies to:
Enhance Site functionality and user experience;
Remember your preferences;
Collect statistical data about how visitors use our Site.
A cookie is a small data file placed on your device. We use:
Session Cookies: Temporary cookies that expire when you close your browser.
Persistent Cookies: Stored on your device for a set period.
Third-Party Cookies: Placed by third-party services, such as analytics providers (e.g., Google Analytics).
You can control and manage cookies through your browser settings. Note that disabling cookies may reduce certain functionalities on our Site.
Google Analytics
We use Google Analytics to gather usage data and improve our Site. Google Analytics collects your IP address and general browsing behavior, but not your name or other directly identifying information. Please refer to the Google Analytics Terms of Use and Google Privacy Policy for more details.
Third-Party Collection of Information
This Privacy Policy does not apply to any third-party sites, services, or applications, even if they are accessible through our Site. We encourage you to review the privacy policies of every third-party website or service you visit or use.
How We Safeguard Your Information
We take the security of your information seriously and implement industry-standard security measures to protect against unauthorized access, loss, misuse, or alteration of your data. However, no transmission or method of electronic storage is completely secure. We cannot guarantee absolute security.
International Data Transfers
If your data is transferred outside of the UK or European Economic Area (EEA), we will ensure adequate protection through recognized mechanisms (such as reliance on a European Commission adequacy decision or appropriate contractual clauses).
Advertisements and Marketing
We may partner with third-party ad networks to display relevant ads on our Site or across other sites. This may involve placing third-party cookies in your browser to collect data about your browsing behavior. You may opt-out of targeted advertising through network advertising initiatives such as the Network Advertising Initiative (NAI) or Digital Advertising Alliance (DAA).
We may also use your Personal Information (e.g., name, email) to send you marketing materials about our services, if you have opted in. You can unsubscribe at any time by clicking the “unsubscribe” link in an email or by contacting us directly at solutions@absoluteevents.co.uk.
Corporate Transactions
In the event of a corporate transaction such as a merger, acquisition, or asset sale, your information may be part of the transferred assets. The acquiring or merged entity will be bound by this Privacy Policy concerning your Personal Information.
Minors
Our Site is not intended for individuals under 16 years of age. We do not knowingly collect Personal Information from minors without parental or legal guardian consent. If you believe we have collected such information, please contact us at solutions@absoluteevents.co.uk, and we will take prompt action to delete it.
Updates or Amendments to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any material changes will become effective immediately upon posting the revised policy on our Site. The “Last Modified” date at the top indicates when this Privacy Policy was last revised. Your continued use of our Site after changes are posted constitutes your consent to the updated policy.
Contact Us
If you have any questions or concerns regarding this Privacy Policy, or wish to exercise any of your data protection rights, please contact us at:
Address: 250 York Rd, London, SW11 3SJ
Telephone: 020 7228 9200
Email: solutions@absoluteevents.co.uk
We will do our best to respond to your inquiry or request in a timely manner.
Last Modified: 12th February 2025
